EMPOWERING OUR YOUNG ATHLETES
On Thursday, July 5th 2018, our directors at Kainos Creative Studios were proud to present the St. Cyprian’s Boys Primary School Football Club with their first ever sponsored soccer kit. On discussing why the company decided to be involved in sponsorship of this magnitude, our company founder, Dwayne Howard, had a few thoughts to share.
I grew up as a boy in love with sports, and played competitively in various disciplines. Basketball especially was a love of mine, and I can still remember the impact that receiving new gear from my secondary school had on my team and I. We had played in worn out gear for much of the season, but that new gear gave us a fresh passion and determination to go out there and play. Not only were we now playing the part, we were also looking it as well. It inspired us to train harder and it brought more attention to the sport throughout the school. First impressions are often defined by what we see, and folk were now compelled to come see what the fuss was all about. I can’t remember if we did win more games, but we definitely felt like winners in our new gear.
Such memories get me excited to support our kids in their endeavors today, and I strongly believe that it should be the felt responsibility of our private sector to stand behind our local sports and athletes. This is us doing our part. Not only have we provided kit for the boys, but we have also made accessible a program that offers boots whenever necessary. We have committed to St. Cyprian’s to stand as sponsors for two years, and are excited about our partnership in empowering our youth. We are already making plans to extend our commitment as well.
Ramon Greaves, the primary school’s football Coach, received the kit on behalf of the school while praising the private sector for their involvement. He also encouraged more to get involved so to strengthen the economy via sports. You can watch the video and listen to his comments below by clicking the image.